TOYNAMI

Toynami is a Van Nuys, CA toy company. Originally founded in 2000 by George Sohn, Toynami is primarily focused on anime licenses for speciality retailers and collectors in the North American market.

Part of the early driving force that lead to the creation of the company was Sohn's interest in producing and releasing modern Macross Valkyire toys, something he spearheaded with Japanese company Yamato while VP at Toycom. When legal issues arose blocking the non-grey market release of Yamato's Macross toys in North America, Sohn left Toycom and started Toynami, ironically first acquiring the Robotech license, which was the thing that roadblocked Yamato and Toycom's Macross toys.

Using Robotech as a starting point, Toynami has since expanded seeking other primarily anime based licenses and aiming more towards collectors instead of the mass-market.