Friedrich Schleich founded the company in 1935.
The now famous Schleich figurines first came to life in the 1950's.
At that time we started to concentrate on the development, production and marketing of comic figurines. And they are still popular and well known: The Smurfs, Snoopy, The Muppet Show characters and many many more.
Since the early 1980's we added animal figurines to our range of products and consequently extended this area. The animal play worlds created over the years are a true reflection of nature on a smaller scale. Spanning from the lost world of the dinosaurs to domestic and wild animals of present times. Meanwhile, and starting in 2003, Knights, the Wild West theme and Elves have also been added to the popular Schleich Play Worlds.